OpenRoad collaborates with Vancouver muralist Ola Volo for massive public art installation at VW Boundary
November 23, 2017 | Burnaby, British Columbia
Vancouver muralist, Ola Volo put the final touches on a massive public art installation inside OpenRoad VW’s showroom last week after months of planning, days of painting, and dozens of gallons of paint. The completed 30 by 50 foot custom mural is a whimsical focal point in the dealership showroom and an artistic representation of VW culture on the Westcoast.
“Ever since we opened I was looking for something special on that big white wall”
“I met the President of Emily Carr at one of our dealership events and he introduced me to Ola Volo. I instantly loved her work and set about working with her on email to define a direction for the piece”, said Ben Lovie, General Manager of OpenRoad VW. Volo, whose clients include Starbucks, Hootsuite and Saje, said she was initially inspired by the VW Beetle for the OpenRoad VW piece but half way through she had a change of heart and decided to broaden the focus of the mural to exemplify a celebration of the VW brand and lifestyle.
“We want to position the dealership as a public space,” said Ben Lovie. “It was part of the original plan. We already host events here and I believe this mural by Ola will do more to showcase the space and invite more local community groups to use the space”.
About Ola Volo
Ola is a Canadian illustrator from Kazakhstan with a distinctive style drawn from history, multiculturalism and folklore. She has created artwork for a wide range of international clients including Starbucks, Honda, LuluLemon and TED, Volo also finds time to do her own gallery artwork and book projects.
Volo’s work is widely recognized for its inventiveness and imaginative gesture; every character is full of spirited personality and inhabits a dynamic environment.
About OpenRoad VW
OpenRoad Volkswagen is Western Canada’s flagship VW dealership. Built to the latest VW global “white frame” design with a bit of extra OpenRoad Auto Group flair, OpenRoad VW opened in May 2016.
The state-of-the-art dealership offers 50 customer parking spots, a 12 vehicle new car showroom featuring a 21 television screen video welcome wall, an 18 bay service workshop with covered service drive-through, a 6 bay detail centre and car wash and a 3 car indoor vehicle delivery centre.